3-Month Plan – Smart Welfare Pakistan: Inclusive Growth Through Technology

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Month 1 – Mobilisation & Foundation

Goal: Build the campaign identity, mobilize key stakeholders, and draft the framework.

• Branding & Awareness Launch

  • Campaign slogan roll-out: “Welfare with Dignity, Support with Technology.”

  • Social media handles + hashtags: #SmartWelfarePK, #DigitalBISP, #InclusivePakistan.

  • Press release + media briefing on the campaign’s vision.

• Policy & Framework Development

  • Draft Smart Welfare Act (Outline) – framework for AI, blockchain, digital wallets.

  • Prepare white paper: “The Future of Welfare in Pakistan – From BISP to Smart Welfare.”

• Stakeholder Engagement

  • Initial roundtables with Ministry of Poverty Alleviation, NADRA, State Bank.

  • Meetings with fintechs (JazzCash, Easypaisa, banks) and AI labs (NUST, FAST).

  • Outreach to UNDP, World Bank, ADB for donor alignment.

• Campaign Team Formation

  • Recruit Campaign Director, AI/Data Analytics Unit, Digital Finance Desk, and Communications Team.

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Month 2 – Stakeholder & Pilot Design

Goal: Co-design pilots, secure buy-in, and finalize digital tools.

• AI & Data Mapping Workshop

  • Joint session with NADRA + AI teams on beneficiary profiling, fraud detection, and poverty mapping.

• Pilot Program Design

  • Select 10 districts for digital wallet disbursement pilot.

  • Identify one province for AI beneficiary identification pilot.

• Beneficiary-Centric Engagement

  • Focus groups with women, informal workers, and disability groups to co-design features.

  • Train initial group of beneficiaries on digital wallet usage.

• Prototype Development

  • Launch beta version of Smart Welfare App (payments, balance check, grievance redressal).

  • Design real-time Poverty Mapping Dashboard for policymakers.

• Public Mobilisation

  • Storytelling campaign: real-life videos of women/families benefiting from digital welfare.

  • Online campaign: “From Line Queues to One Click” — showcasing convenience of digital transfers.

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Month 3 – Demonstration & Pre-Pilot Launch

Goal: Showcase readiness, test tools, and secure government + donor commitment.

• Smart Welfare Pakistan Forum

  • National event to demonstrate:

    • AI beneficiary profiling demo.

    • Smart Welfare App beta.

    • Poverty Mapping Dashboard prototype.

  • Invite policymakers, fintechs, AI experts, donors, media.

• Formal MoUs Signed

  • With fintechs for digital wallets.

  • With universities for AI analytics support.

  • With UNDP/World Bank for donor co-funding.

• Community Outreach & Digital Literacy Drive

  • Train first 1,000 beneficiaries in digital wallet and grievance portal use.

  • Deploy awareness kiosks in pilot districts.

• Policy Draft Circulation

  • Share draft Smart Welfare Act 2025 with parliamentarians & think tanks.

  • Publish policy brief in Urdu for mass awareness.

Quick Wins by End of 3 Months

✅ Campaign launched with branding, slogan, and digital presence.
✅ White paper & draft Smart Welfare Act prepared.
✅ Core partnerships secured with fintechs, NADRA, universities, and donors.
✅ Beta Smart Welfare App + Poverty Mapping Dashboard demo ready.
✅ Pilot districts selected and beneficiaries engaged.
✅ Awareness campaign underway with human-centered storytelling.

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