Goal: Build identity, policy foundation, and campaign visibility.
Campaign Launch Event (Hybrid)
Theme: “Your Health, Your Click.”
Invite Ministry of Health, provincial health secretaries, WHO, UNICEF, HealthTech startups (Sehat Kahani, Oladoc, Marham).
Branding & Media Rollout
Logo, slogan, social media handles.
Launch hashtags: #DigitalHealthPK, #AIforHealth.
TV, radio, and digital media explainer campaigns on benefits of telemedicine.
Policy & Research Paper (Draft)
“Pakistan’s Digital Health Roadmap 2030.”
Highlight models from India (e-Sanjeevani), Rwanda (Babylon Health), and Estonia’s e-health system.
Team Formation
Recruit campaign leadership, Medical Advisory Board, HealthTech/AI developers, communications team.
Partnership Outreach
Initial MoUs with Sehat Kahani, Marham, Oladoc, and global firms (Google Health, Huawei).
Begin talks with telecoms (Jazz, Telenor, Zong) for free health app bundles.
Goal: Secure buy-in, co-design pilot projects, and prepare app prototype.
National Roundtables
Policymaker & hospital dialogue on “Building Pakistan’s National Health ID.”
Stakeholder workshop with doctors, startups, and telecoms.
Digital Health Hackathon (Youth & Startups)
Challenge: AI diagnostics, maternal-child health tracking, rural telemedicine tools.
Pakistan Health App (Beta Concept)
Prototype demo: features for e-consultation, lab reports, e-prescriptions, pharmacy linkages.
Integrate Urdu & regional languages.
Pilot Planning
Select 2–3 districts (one urban, one rural, one remote).
Plan telemedicine kiosks for BHUs, AI diagnostic centers, and training for local paramedics.
Awareness Campaign Expansion
Social media micro-campaigns: “Doctor in Your Pocket.”
Short case videos of patients benefiting from teleconsultations.
Goal: Build public momentum and finalize pilot implementation framework.
Pilot Agreements
Sign MoUs with provincial health departments for telemedicine kiosks in BHUs and AI diagnostic pilot.
Showcase Event – Digital Health Pakistan Forum
Demonstrate beta Pakistan Health App to policymakers, media, and investors.
Share hackathon solutions & global partnerships.
Legal & Policy Framework Drafting
Proposal for “Digital Health Act 2025.”
Address patient data protection, e-prescriptions, digital insurance.
Healthcare Worker Training (Phase 1)
200 doctors/nurses trained in telehealth consultations and digital record-keeping.
Community Engagement Drive
Health awareness roadshows in rural districts: kiosks, demo apps, and patient registration.
✅ Campaign launched with strong national branding & visibility.
✅ Core team and advisory board in place.
✅ Policy roadmap draft published and shared.
✅ Beta Pakistan Health App demo ready.
✅ MoUs signed with startups, telecoms, and provincial governments.
✅ Hackathon completed with youth-driven innovations.
✅ Pilot districts selected and telemedicine + AI diagnostic plans finalized.