3-Month Plan – Mobility for All Campaign

Slogan: “Move Pakistan Forward”

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Month 1 – Launch & Coalition Building

Goal: Create visibility, form alliances, and set the policy groundwork.

• Campaign Kickoff

  • National launch event with government officials, auto industry, and transport experts.

  • Social media activation with hashtags #MobilityForAll, #BetterConnectivityPK, #FutureOfTransport.

  • Launch short animated video on “Why Mobility is Power”.

• Stakeholder Coalition

  • Form Mobility Pakistan Alliance with ministries, rail/aviation authorities, auto industry reps, and universities.

  • MoUs with at least 2–3 international auto or EV companies for collaboration.

• Policy Advocacy

  • Draft National Transport Integration Policy Concept Note.

  • Roundtable with Ministry of Communications & Railways on modernization projects.

  • Develop proposal for EV adoption incentives & public transport subsidies.

• Public Awareness

  • Launch Mobility Stories: showcase commuters’ struggles & benefits of modern mobility.

  • Media op-eds on “Future of Transport in Pakistan”.

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Month 2 – Engagement & Early Demonstrations

Goal: Begin pilots, strengthen partnerships, and mobilize public debate.

• Demonstration Activities

  • Sign agreement with a city authority to pilot EV bus service.

  • Showcase smart tolling & EV charging station demo on a selected highway.

  • Partner with Pakistan Railways to prepare Rail Upgrade Pilot Plan (e.g., Karachi–Lahore route).

• Industry & Academia Engagement

  • University Hackathon on Smart Mobility (traffic management, ride-sharing apps, EV tech).

  • Business roundtable with auto manufacturers on local EV assembly & tax incentives.

• Public Awareness

  • Social media campaign: “Public Transport Saves Time & Money”.

  • Publish fact sheets comparing costs of private cars vs. metros/BRTs.

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Month 3 – Policy Push & Citizen Mobilisation

Goal: Drive momentum with concrete proposals, visible pilots, and citizen involvement.

• Policy Advocacy & Proposals

  • Launch white paper on Integrated Transport & Mobility for Pakistan’s Growth.

  • Submit EV adoption incentives policy draft to government & media.

  • Host Mobility Policy Dialogue with parliamentarians, auto industry, and donors.

• Citizen Engagement

  • Launch “Move Pakistan Forward Pledge”: citizens sign commitment to support public transport & green mobility.

  • Host City Mobility Fairs with EV demos, bike-sharing showcases, and metro awareness booths.

  • Launch student volunteer network for public transport awareness campaigns.

• Global Outreach

  • Webinar with World Bank/ADB experts on funding mega connectivity projects.

  • Invite international auto companies for Pakistan EV Summit.

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✅ Quick Wins by End of 3 Months

• National recognition of Mobility for All Campaign brand.

• Mobility Pakistan Alliance formed with key ministries, industry, and universities.

• Draft National Transport Integration Policy and EV incentives proposal completed.

• EV bus pilot and smart charging/toll demo initiated.

• University Hackathon on Smart Mobility held with youth solutions.

• Public support mobilized through pledges, mobility fairs, and storytelling campaigns.

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⚡ By Month 4–6, the campaign will be ready to scale pilots into multi-city public transport rollouts, expand EV adoption, and push for railway/airport upgrades.