3-Month Plan – Green Pakistan Campaign

Slogan: “Sustainable Pakistan, Secure Future”

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Month 1 – Launch & Awareness

Goal: Build campaign identity, form coalitions, and begin national awareness.

• Campaign Kickoff

  • National press conference + digital launch with slogan and logos.

  • Social media activation with hashtags: #GreenPakistan, #CleanEnergyPK, #ClimateResilientPakistan.

  • Short explainer videos: Why Green Pakistan Matters.

• Coalition & Partnerships

  • Form Green Pakistan Alliance with NGOs, renewable firms, universities, and local governments.

  • MoUs with 2–3 renewable energy & recycling companies for collaboration.

• Policy & Advocacy Preparation

  • Draft Green Pakistan Act (Concept Note) – incentives for eco-friendly businesses.

  • Policy paper on National Flood Resilience Framework.

• Community Mobilisation

  • Launch Tree Plantation Drives in 5 cities with schools & youth groups.

  • “Green Heroes of Pakistan” campaign: showcase farmers, students, or businesses doing eco-work.

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Month 2 – Engagement & Demonstration

Goal: Engage stakeholders, start pilot demonstrations, and mobilize public participation.

• Stakeholder Dialogues

  • Roundtables with Ministries (Climate, Water, Energy) + private sector.

  • Consultation with farmers on eco-friendly agriculture & water-saving practices.

• Demonstration Activities

  • Launch Model Green City Pilot (Phase 1) in one urban area with waste segregation & recycling.

  • Begin Flood-Resilient Village Showcase (smart drainage, water harvesting).

• Clean Energy Promotion

  • Host Renewable Energy Expo with solar, wind, and waste-to-energy firms.

  • Public awareness campaign: Switch to Solar Challenge.

• Awareness Drives

  • School Climate Education Sessions: integrate Climate Literacy 101 in 20 schools.

  • University Debates on “Green Economy & Pakistan’s Future”.

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Month 3 – Mobilisation & Policy Push

Goal: Scale citizen participation, demonstrate pilot results, and push policy advocacy.

• Policy Advocacy

  • Present draft Green Pakistan Act to policymakers & media.

  • White paper launch on Renewables & Waste-to-Energy for Pakistan’s Growth.

• Demonstration Results

  • Publicize waste-to-energy pilot unit in partnership with a recycling firm.

  • Showcase progress from Green City & Flood-Resilient Village pilots.

• Citizen Engagement

  • Launch “Adopt a Tree, Save a Life” campaign with urban households & schools.

  • Community cleanup & recycling drives in 5 major cities.

  • Green Innovation Challenge: invite startups to pitch climate-tech solutions.

• Global & Media Outreach

  • Climate diplomacy webinar with UNDP, UNEP, and World Bank.

  • Climate talk shows and podcasts highlighting campaign progress.

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✅ Quick Wins by End of 3 Months

• National recognition of Mobility for All Campaign brand.

• Mobility Pakistan Alliance formed with key ministries, industry, and universities.

• Draft National Transport Integration Policy and EV incentives proposal completed.

• EV bus pilot and smart charging/toll demo initiated.

• University Hackathon on Smart Mobility held with youth solutions.

• Public support mobilized through pledges, mobility fairs, and storytelling campaigns.

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⚡ By Month 4–6, the campaign will be ready to scale pilots into multi-city public transport rollouts, expand EV adoption, and push for railway/airport upgrades.