3-Month Plan – A Roof for Everyone: Affordable but Quality House

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Month 1 – Awareness & Coalition Building

Goal: Launch campaign identity, build partnerships, and initiate policy dialogue.

• Campaign Launch & Branding

  • Slogan rollout: “Housing with Dignity, For Every Family.”

  • Social media activation with hashtags #RoofForEveryone, #InclusiveHousingPK.

  • Media press release & launch event highlighting Pakistan’s housing gap and campaign goals.

• Coalition Formation

  • Identify and engage core partners: Ministry of Housing, Akhuwat, Habitat for Humanity, major developers, housing finance banks.

  • Form a National Housing Inclusion Taskforce of policymakers, developers, NGOs, and urban planners.

• Policy & Advocacy Foundations

  • Draft Policy Brief: “Integrating Low-Cost Housing into Urban Development.”

  • Begin consultations with housing authorities and parliamentarians on mandatory low-cost quotas in new housing schemes.

• Public Engagement

  • Launch storytelling campaign: “From Shelter to Dignity” (real stories of families struggling with housing).

  • University seminar series on inclusive housing & urban planning.

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Month 2 – Policy Advocacy & Pilot Design

Goal: Push inclusion policies, co-design housing models, and mobilize financing discussions.

• Policy Advocacy

  • Host National Dialogue on Inclusive Housing (Islamabad) with government, banks, developers, NGOs.

  • Share white paper on housing integration, highlighting international best practices (Brazil, Turkey, Malaysia).

  • Begin drafting proposals for developer incentives (tax breaks, land subsidies) for inclusive housing.

• Pilot Planning

  • Identify 2–3 developers willing to integrate mixed-income clusters within existing housing schemes.

  • Engage prefab housing companies to present low-cost unit designs for model demonstration.

  • Secure 1–2 urban sites for demonstration projects.

• Financing & Inclusion Models

  • Begin negotiations with banks & microfinance providers for low-interest mortgages and rent-to-own models.

  • Develop framework for housing micro-loans in partnership with NGOs (e.g., Akhuwat).

• Community Engagement

  • Citizen focus groups: “What makes housing dignified?”

  • Digital campaign: short videos showing affordable but safe housing prototypes.

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Month 3 – Demonstration & Pre-Pilot Rollout

Goal: Showcase solutions, formalize partnerships, and prepare pilots for launch.

• Demonstration Events

  • Host Affordable Housing Expo showcasing:

    • Prefab housing units (quick, affordable, safe).

    • Mixed-income community models.

    • Sustainable green housing prototypes.

  • Media coverage to highlight affordability without compromising dignity.

• Formal Partnerships & MoUs

  • Sign MoUs with 2–3 major developers for pilot housing clusters.

  • Agreements with banks on low-interest housing finance programs.

  • Partnerships with international agencies (UN-Habitat, World Bank) for technical assistance.

• Policy Push

  • Release draft framework for Inclusive Housing Policy (low-cost quotas, subsidies, financing models).

  • Circulate to policymakers, urban planners, and real estate associations for feedback.

• Public Awareness Drive

  • Mass campaign: “Every Family Deserves a Roof.”

  • Share case studies of affordable housing success from pilot partners.

  • Community mobilization drives in urban centers with NGOs.

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Quick Wins by End of 3 Months

✅ Campaign brand & slogan recognized nationwide.
✅ Coalition of government, banks, NGOs, and developers formed.
✅ Policy brief & draft inclusion framework ready for advocacy.
✅ 2–3 pilot projects identified with sites & developer commitments.
✅ Housing expo & prototypes showcased publicly.
✅ Bank partnerships explored for subsidized financing & micro-loans.
✅ Public sentiment mobilized around dignified affordable housing.

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⚒️ This plan ensures by Month 4–6 the campaign can launch pilot housing clusters, secure financing schemes, and expand advocacy into policy adoption.