A Roof for Everyone: Affordable but Quality House
- Campaign Vision
To ensure every Pakistani family has access to safe, affordable, and quality housing, by promoting inclusive housing policies that integrate low-cost housing within and alongside posh schemes, fostering dignity, equality, and social cohesion.
- Objectives
- Affordable Housing Access
Promote policies that incentivize construction of low-cost housing units within urban and suburban housing schemes. - Inclusive Urban Planning
Integrate affordable housing with posh developments to reduce class segregation and promote community harmony. - Quality & Safety Standards
Ensure all housing—especially low-cost units—meet quality, safety, and sustainability benchmarks. - Public–Private Partnerships
Encourage partnerships between government, real estate developers, banks, and NGOs to finance and scale affordable housing projects. - Innovative Housing Models
Adopt modern techniques (prefabricated homes, green building technologies, AI-driven urban design) to reduce costs and construction time. - Empowering the Marginalized
Prioritize housing schemes for low-income families, workers, and rural-to-urban migrants. - Sustainable Financing
Facilitate long-term financing options (subsidized mortgages, micro-loans, rent-to-own models) for wider accessibility.
- Target Stakeholders
- Government Bodies – Ministry of Housing, provincial housing authorities, municipal bodies.
- Real Estate Developers – major housing societies, private builders.
- Banks & Financial Institutions – housing finance, microfinance providers.
- NGOs & Social Enterprises – Habitat for Humanity, Akhuwat Housing.
- Urban Planners & Architects – sustainable and inclusive design specialists.
- Communities & Citizens – low-income families, urban poor, middle class.
- International Partners – UN-Habitat, World Bank, Islamic Development Bank.
- Campaign Strategy & Communication Channels
- Advocacy & Policy Engagement
- Lobby for mandatory inclusion of low-cost housing quotas in all new housing schemes.
- White papers & dialogues on integrated urban planning.
- Incentive policies for developers who mix luxury & affordable housing.
- Public Awareness & Mobilisation
- Slogan: “Housing with Dignity, For Every Family”.
- Social media campaigns (#RoofForEveryone, #InclusiveHousingPK).
- Media coverage highlighting stories of low-cost housing success.
- University & community seminars on inclusive cities.
- Pilot Projects & Demonstrations
- Model mixed-income housing clusters within existing posh societies.
- Showcase low-cost prefab housing units as quick solutions.
- Create urban demonstration sites blending affordability with quality.
- Partnerships & Collaborations
- Work with banks for low-interest mortgage programs.
- Collaborate with NGOs on housing finance & micro-credit.
- MoUs with developers for inclusive housing schemes.
- Key Activities & Timeline
| Phase | Duration | Activities |
| Phase 1: Mobilisation | Months 1–3 | Coalition building, policy framework, campaign launch |
| Phase 2: Advocacy & Pilots | Months 4–6 | Stakeholder dialogues, model housing cluster design, financing schemes |
| Phase 3: Implementation | Months 7–12 | Rollout of pilot projects, media campaigns, government engagement |
| Phase 4: Scale-Up | Year 2+ | Nationwide inclusion policy, partnerships with mega developers |
- Suggested Campaign Team
- Campaign Director – urban development & housing policy expert.
- Policy & Research Team – urban planners, economists, social housing specialists.
- Finance & Partnership Desk – liaising with banks, developers, NGOs.
- Communications & PR Cell – campaign branding, storytelling, outreach.
- Community Engagement Team – mobilizing citizen support, grassroots awareness.
- Monitoring & Evaluation Unit – tracking housing impact & progress.
- Success Indicators
- Adoption of a national housing inclusion policy with low-cost quotas.
- Launch of at least 5 pilot integrated housing projects within 2 years.
- 100,000+ low-cost units developed within or alongside major schemes.
- Increased housing finance access for low and middle-income families.
- Improved public perception of inclusive, dignified housing.