Alliance Tourism and Hospitality Council
A collaborative platform committed to unlocking Pakistan’s tourism potential and developing a world-class hospitality industry.
Vision:
To position Pakistan as a premier global tourist destination by enhancing infrastructure, services, and experiences that reflect its natural beauty, heritage, and hospitality.
Objectives of the Alliance Tourism and Hospitality Council:
- Promote Pakistan’s diverse tourism destinations—cultural, religious, adventure, and eco-tourism.
- Develop world-class hospitality standards and infrastructure across the country.
- Attract local and foreign investment in tourism and hospitality sectors.
- Strengthen tourism-related policies, safety standards, and environmental sustainability.
- Support capacity building, skill development, and employment in hospitality and travel services.
- Foster public-private partnerships for destination development and promotion.
- Enhance digital presence and marketing of Pakistan’s tourism offerings globally.
- Facilitate cultural exchange, community-based tourism, and inclusive growth in tourism regions.
Key Programs of the Alliance Tourism and Hospitality Council:
- Discover Pakistan Campaign – A national branding and promotional campaign for local and international tourism.
- Destination Development Program – Infrastructure and service improvement in key tourist zones (e.g., Hunza, Swat, Makli, Multan).
- Hospitality Excellence Initiative – Training programs, certifications, and hotel management development.
- Eco & Adventure Tourism Drive – Promoting sustainable tourism models in mountains, deserts, rivers, and coastal areas.
- Religious & Cultural Tourism Program – Facilitating pilgrimages, heritage tours, and cultural trails.
- Tourism Investment Forum – Connecting investors with projects in resorts, hotels, parks, and transport.
- Community-Based Tourism Support – Empowering local entrepreneurs, artisans, and guides in rural regions.
- Digital Tourism & Smart Booking Platform – Promoting online visibility, travel apps, and booking solutions.