Goals: Establish identity, define priorities, and build initial networks.
Form Core Leadership & Working Groups (Tourism Promotion, Hospitality Standards, Investment & Policy, Community Tourism).
Launch branding & digital presence (website section, social media pages, newsletter).
Map priority stakeholders: Ministry of Tourism, PTDC, provincial tourism departments, hotels, tour operators, investors.
Develop Tourism Sector Position Paper: “Unlocking Pakistan’s Tourism Potential – Challenges & Opportunities.”
Finalize initial concepts for flagship programs: Discover Pakistan Campaign and Hospitality Excellence Initiative.
Goals: Build credibility and public-private partnerships.
Host a National Tourism Roundtable with government, investors, and hospitality leaders.
Launch Discover Pakistan Digital Campaign (highlighting 5 key destinations via social media, short videos, blogs).
Publish a Policy Brief on improving tourism infrastructure and hospitality standards.
Initiate pilot Hospitality Skills Training Workshop with universities or hotel schools.
Develop MoUs with 2–3 tourism and hospitality associations/companies for collaboration.
Goals: Demonstrate impact and prepare for scaling.
Organize a Tourism Investment Forum (connect investors with resort/hotel/tourism projects).
Kick off Community-Based Tourism Pilot Project (empowering local guides/artisans in one selected tourist region).
Launch Eco & Adventure Tourism Campaign (awareness on sustainable practices in mountains, deserts, coastal zones).
Roll out Hospitality Excellence Certification Program (pilot with 2–3 hotels/restaurants).
Publish Quarterly Tourism & Hospitality Report highlighting progress and trends.