Goal: Build visibility, stakeholder engagement, and campaign foundation.
Campaign Launch (Hybrid Event):
Theme: “Pakistan’s Digital Learning Revolution”
Invite government officials, EdTech startups, teachers, youth, and media.
Awareness Drive:
Social media hashtags: #DigitalEducationPK, #AI4Learning, #LearningNeverStops
Short explainer videos on benefits of digital learning.
Radio spots for rural areas.
Policy & Advocacy Kickoff:
Draft a “National Digital Education Policy Framework (Concept Note)” for consultation.
Hold roundtable with Ministry of Education, HEC, and provincial bodies.
Campaign Team Formation: Finalize core team (EdTech experts, trainers, youth ambassadors, PR/media cell).
Partnership Outreach: Begin MoU discussions with:
Telecom operators (free/low-cost data bundles for education apps).
Global platforms (Coursera, Khan Academy, Duolingo, EdX).
Local EdTech startups (Urdu/regional content).
Goal: Demonstrate proof of concept through small-scale pilots and skill-building.
Smart Classroom Pilot (Urban):
Set up 2 schools (1 public, 1 private) with smart boards, tablets, and AI-assisted learning apps.
Digital Literacy Hub (Rural):
Launch 1 hub in a village/community center with solar-powered tablets & offline apps.
Teacher Digital Empowerment Workshop #1:
Training on Google Classroom, Zoom, AI-assisted grading, and digital pedagogy.
50 teachers trained as “master trainers.”
Youth Innovation Challenge (Hackathon):
Invite youth to propose AI/EdTech solutions for local challenges.
Winners get incubation support.
Policy White Paper #1:
Publish recommendations: “Digital Education for All: Bridging the Urban-Rural Divide.”
Goal: Scale pilots, showcase impact, and consolidate partnerships.
Smart Classroom Pilot (Rural):
Add 1 rural school with AI-based adaptive learning platform.
Teacher Digital Empowerment Workshop #2:
Train another 100 teachers in blended learning and digital content creation.
Digital Literacy Hub #2 (Semi-Urban):
Establish hub in a small town with 30+ students enrolled.
Scholarship & Internship Digital Portal (Beta Launch):
Curated database of free/discounted courses (Coursera, Udemy, EdX).
Public–Private Partnership Announcements:
Sign MoUs with telecoms and EdTech firms for national-scale rollouts.
Digital Education Showcase Event:
Demonstrate pilot school results, teacher success stories, and youth innovation projects.
Invite policymakers, donors, media, and international organizations (UNESCO, UNICEF, World Bank).
✅ Campaign brand & awareness established nationwide.
✅ 3 pilot projects operational (2 schools, 1 community hub).
✅ 150 teachers trained in digital pedagogy.
✅ At least 500 students engaged in AI/digital learning pilots.
✅ Policy white paper submitted to government.
✅ MoUs signed with at least 2 telecoms + 2 global EdTech platforms.
✅ Digital education positioned as a national priority and AWF as the movement leader.