Goal: Build presence, mobilize traders, and establish credibility.
Official Launch Event: “Future of Trade in Pakistan” bringing traders, chambers, policymakers, and fintech partners together.
Membership Drive: Register 1,500+ traders (wholesalers, retailers, women traders) through bazaars, markets, and associations.
Needs Assessment Survey: Collect baseline data on taxation, credit, digital adoption, and key trader pain points.
Awareness Campaign: Social media + market visits + Urdu flyers explaining the Forum’s mission and benefits.
Policy Advocacy Cell Setup: Create a legal and tax advisory desk for complaints and quick guidance.
Training Workshop #1: “Trader Digital Basics – POS & Mobile Payments.”
Women in Trade Meetup (Pilot): Engage 50 women vendors/home-based businesses for networking and support.
Goal: Strengthen trader skills, launch support services, and start policy dialogues.
Business Formalization & Tax Clinics (Pilot): Free NTN registration, tax filing guidance, and compliance support.
Professional Training Workshop #2: “Smart Inventory & Customer Management.”
Microfinance Access Sessions: Partner with banks/microfinance institutions → 50 traders assisted in loan documentation.
B2B Directory Development: Start collecting trader data for a National Digital Directory & B2B portal.
Policy Dialogue #1: Budget consultation with traders, chambers, and FBR representatives.
Women in Trade Training: “Selling Online – WhatsApp & Facebook Commerce.”
Market Visits Campaign: Forums in 5 major markets (Karachi, Lahore, Faisalabad, Multan, Peshawar) to hear grassroots issues.
Goal: Position ATF as a representative national platform while showcasing innovation.
Retail Tech & Innovation Expo (Pilot): Showcase POS providers, fintechs, and e-commerce solutions for traders.
Training Workshop #3: “Business Continuity in Uncertain Times – Finance, Risk, & Growth.”
Policy Dialogue #2: Present “Trader’s Charter of Demands” (tax reforms, credit access, market zoning) to ministries and chambers.
Launch National Traders B2B Directory (Beta): Start onboarding members for digital linkages and group procurement.
Women in Trade Marketplace Showcase: Highlight success stories of women-led retail and e-commerce ventures.
Legal Aid & Mediation Desk Launch: Offer dispute resolution support for tenancy, supply chain, and regulatory conflicts.
Quarterly Impact Report: Publish survey findings, membership growth, and policy recommendations for visibility.
✅ By the end of 3 months, ATF will have:
1,500+ members nationwide registered.
3 training workshops, 2 policy dialogues, and 1 retail tech expo delivered.
Formalization & tax clinics piloted, microfinance linkages initiated.
Digital directory beta launched for traders.
Women in Trade initiative activated with visible showcases.
Policy agenda established with government engagement.