Mobility for All: Mobility is Power
- Campaign Vision
To transform Pakistan’s mobility and transport sector by advancing infrastructure connectivity, public transport systems, and private automobile innovation, ensuring efficiency, affordability, and global competitiveness.
- Objectives
- Better Connectivity
- Advocate for mega projects in roads, motorways, highways, railways, and airports.
- Ensure integrated connectivity between rural and urban centers, economic zones, and international gateways.
- Promote regional and global linkages through modernized transport corridors.
- Public Transport
- Support policies for modern, safe, and affordable public transport in all major cities.
- Encourage development of metro systems, electric buses, BRTs, and ride-sharing platforms.
- Reduce congestion, fuel consumption, and pollution through public transport incentives.
- Private Transportation
- Strengthen and expand Pakistan’s automobile industry.
- Promote adoption of electric vehicles, hybrid cars, and smart mobility technologies.
- Ensure consumer access to affordable and efficient vehicles with tax incentives and financing options.
- Target Stakeholders
- Government Bodies – Ministry of Communications, Ministry of Railways, Civil Aviation Authority, Provincial Transport Authorities.
- Infrastructure Developers – contractors, construction firms, PPP investors.
- Auto Industry – manufacturers, assemblers, vendors, dealerships.
- Transport Operators – public & private bus/metro services, logistics companies.
- Citizens & Commuters – daily urban and inter-city travelers.
- Tech & Energy Companies – EV battery providers, AI-based traffic management startups.
- International Partners – CPEC projects, World Bank, ADB, international auto brands.
- Campaign Strategy & Communication Channels
- Advocacy & Policy Engagement
- Draft proposals for national transport integration policy.
- Engage policymakers on rail & road modernization.
- Encourage subsidies and incentives for public transport and EV adoption.
- Public Awareness & Mobilisation
- Slogan: “Move Pakistan Forward”.
- Media campaigns highlighting benefits of safe, fast, and affordable mobility.
- Social media hashtags: #MobilityForAll, #BetterConnectivityPK, #FutureOfTransport.
- University hackathons for smart mobility solutions.
- Demonstration Projects
- Pilot EV bus service in one major city.
- Showcase green highways with smart tolling and charging stations.
- Launch National Rail Upgrade Pilot on one major route.
- Partnerships & Collaborations
- Collaborate with international auto manufacturers for local EV assembly.
- MoUs with Airlines & Rail Authorities for modernization projects.
- Partnerships with universities for R&D in smart transport.
- Key Activities & Timeline
| Phase | Duration | Activities |
| Phase 1: Mobilisation | Months 1–3 | Policy launch, awareness campaign, partnerships |
| Phase 2: Pilots | Months 4–6 | EV bus project, rail upgrade trial, auto sector engagement |
| Phase 3: Expansion | Months 7–12 | Multi-city public transport rollout, highways & airport upgrades |
| Phase 4: Scale-Up | Year 2+ | Nationwide integrated transport network, auto industry growth |
- Suggested Campaign Team
- Campaign Director – transport & infrastructure policy expert.
- Infrastructure & Connectivity Unit – engineers, project managers, PPP experts.
- Public Transport Unit – urban planners, metro/BRT experts, city authorities.
- Auto & Private Transport Team – auto engineers, industry representatives.
- Tech & Innovation Desk – EV specialists, AI traffic management experts.
- Communications & Outreach Cell – branding, PR, citizen engagement.
- Monitoring & Evaluation Team – impact assessments and performance tracking.
- Success Indicators
- Launch of at least 5 new mega connectivity projects (roads, rails, airports).
- Increase in public transport ridership by 50% in major cities within 5 years.
- Deployment of 10,000+ EVs and 1,000 charging stations nationwide.
- Significant reduction in traffic congestion and air pollution.
- Boost in automobile industry output and exports.