Goal: Establish campaign identity, team, and policy framework.
Campaign Kickoff (Hybrid Launch Event):
Theme: “OneClickPakistan – Governance in the Digital Age”
Invite federal/provincial ministers, NADRA, FBR, SECP, IT Ministry, global tech leaders, and media.
Campaign Branding:
Slogan & logo launch: All Services, OneClickPakistan.
Social media handles + hashtag campaigns (#OneClickPakistan, #TechForGov).
Policy Paper (Concept Draft):
“Pakistan’s Roadmap to Digital Governance” prepared by Policy & Research Unit.
Benchmarking Estonia, Singapore, and UAE practices.
Campaign Team Formation:
Finalize directors & managers for policy, tech, legal, media, and outreach.
Onboard youth & community ambassadors.
Media Awareness Drive:
TV talk shows + newspaper op-eds on digital governance.
Short explainer videos showing “before vs after” life with OneClickPakistan.
Goal: Build partnerships, test early concepts, and generate momentum.
National Roundtable Series:
2–3 roundtables with federal/provincial ministries, NADRA, FBR, SECP, SBP.
Invite UNDP, World Bank, Asian Development Bank to co-sponsor.
Youth Hackathon #1 – Governance Tech:
Universities & startups compete to design AI-based solutions for licenses, taxation, or healthcare.
Winning ideas get incubation & pilot support.
Demo App (Beta Concept):
Prototype of OneClickPakistan Portal/App (UI mockups, demo flow).
Include 2–3 sample services (e.g., ID renewal, business registration).
Global Collaboration Outreach:
Initial contact with Estonia’s e-Governance Academy, Singapore Smart Nation Office, UAE Smart Dubai.
Draft MoUs with 2–3 IT firms for technical support.
Policy White Paper #1 Published:
Focus: “Digitising 10 Key Public Services within 12 Months.”
Goal: Set the stage for pilot launch, secure government buy-in, and mobilize citizens.
Provincial Pilot Agreement:
Formal MoU with Punjab or Sindh to digitise 10 key services (licenses, taxation, utility bill payments, healthcare booking, etc.).
Public Awareness Campaign Expansion:
Mass rollout of “Imagine OneClickPakistan” campaign with TVCs, social media reels, and grassroots town halls.
Radio spots targeting rural citizens.
Policy & Legal Framework Drafting:
Legal & Institutional Reforms Unit prepares drafts for replacing outdated service regulations.
Proposal for Digital Governance Act 2025.
Youth Hackathon #2 (Service Delivery):
Focus on AI-powered citizen feedback & transparency systems.
Pre-Pilot Showcase Event:
Demonstrate beta OneClickPakistan App & service mockups.
Share youth hackathon solutions, international case studies, and partnerships.
Engage policymakers, citizens, and investors.
✅ Campaign launched with strong national branding & media traction.
✅ Core team, ambassadors, and advisory experts in place.
✅ Policy concept paper drafted & widely shared.
✅ 2 hackathons completed with youth engagement.
✅ Beta demo of OneClickPakistan App showcased.
✅ Government + donor engagement underway with signed MoU for a provincial pilot.
✅ Citizens mobilized through media & digital awareness campaign.