️ Urban Renewal Campaign – 3 Month Plan

Slogan: “Renew Cities, Renew Lives”

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Month 1 – Mobilisation & Awareness

Goal: Build momentum, establish policy direction, and mobilize stakeholders.

• Campaign Launch & Awareness Drive

  • Launch event in an old city district (e.g., Lahore Walled City).

  • Press briefings + social media campaign with hashtags #UrbanRenewalPK, #CitiesForFuture.

  • Storytelling series highlighting citizens’ struggles in old urban areas.

• Policy & Research

  • Draft National Urban Renewal Policy (Outline) – covering infrastructure, housing, heritage, and sustainability.

  • Begin mapping priority old city zones (Karachi Saddar, Lahore Walled City, Peshawar Old Bazaar).

  • Form Urban Renewal Advisory Board (planners, heritage experts, local govt).

• Stakeholder Mobilisation

  • Meetings with Ministry of Housing, provincial governments, and municipalities.

  • Identify private developers and banks willing to co-finance pilots.

  • Approach UN-Habitat, ADB, and World Bank for collaboration.

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Month 2 – Engagement & Pilot Preparations

Goal: Prepare pilot projects, deepen partnerships, and engage communities.

• Community Consultations

  • Hold town hall meetings in selected old neighborhoods.

  • Collect citizen feedback on housing, safety, and infrastructure needs.

  • Establish Citizen Advisory Committees for inclusion in planning.

• Partnership Development

  • Sign MoUs with developers, contractors, and financing institutions.

  • Confirm international partner interest (UN-Habitat technical support, World Bank/ADB funding).

  • Launch Public–Private Renewal Consortium.

• Pilot Preparations

  • Finalize 1–2 pilot street/area renewal designs (smart lighting, upgraded roads, drainage, housing retrofits).

  • Secure approvals for heritage-linked renewal project (restoration + modern amenities).

  • Identify eco-friendly design and smart city tech partners (GIS mapping, waste solutions).

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Month 3 – Demonstration & Policy Push

Goal: Launch first pilots, push policy advocacy, and mobilize wider support.

• Pilot Demonstration Launch

  • Begin model street upgrade in one old city (smart lighting, drainage, pedestrian-friendly design).

  • Showcase housing renovation pilot for low-income residents.

  • Publicly unveil heritage preservation project (marketplace, cultural landmark).

• Policy Advocacy

  • Publish Urban Renewal White Paper (policy draft + pilot outcomes).

  • Advocate for Dedicated Urban Renewal Fund at federal & provincial levels.

  • Roundtable with parliamentarians, planners, and donors.

• Mass Awareness & Media

  • Nationwide awareness week: “Cities for the Future”.

  • Documentary/short video on first renewal pilot.

  • Social media campaign highlighting citizen stories from pilot areas.

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✅ Quick Wins by End of 3 Months

• Urban Renewal Campaign launched with visibility & branding.

• Draft of National Urban Renewal Policy completed.

• Urban Renewal Advisory Board and Public–Private Consortium established.

• Priority old city zones mapped with citizen consultations.

• MoUs signed with developers, banks, and international partners.

• First model street & housing renewal pilot initiated.

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⚡ By Month 4–6, the campaign moves into demonstration scaling, multiple neighborhood pilots, and a national-level advocacy drive for urban renewal funding and policy adoption.